Press Releases

WIPO cited in SIPI’s “Badvertising” report

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August, 2019

The World Intellectual Property Organisation (WIPO, a specialised agency of the United Nations) cited a research report prepared by SIPI’s Veri-site division in WIPO’s recent launch of a its ‘BRIP’ Database (short for “Building Respect for Intellectual Property”). The SIPI report entitled ‘Badvertising: When Ads go Rogue’, prepared for the Federation of Indian Chambers of Commerce and Industry (FICCI) in 2017, tracked over 1,000 popular pirate sites accessible from India and found 73% of these were supported by advertising revenue, often from leading multinational corporations with the potential of generating large revenues for the pirate sites concerned. The WIPO report can be viewed here and the SIPI report here.

AVIA-CAP Analysis of Popular Malaysian Pirate Sites by Veri-Site

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Digital News Asia

February, 2019

A STUDY of advertising on popular Malaysian piracy sites conducted by Veri-Site and commissioned by the Asia Video Industry Association’s (Avia) Coalition Against Piracy (CAP), highlighted that 25% of Malaysian consumers purchased a TV box that can stream pirated content, and that 60% of them stated they cancelled all or some of their subscription to legal pay TV services. Read more

Ad-supported Piracy

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The Asia Video Industry Report 2019

October, 2018

SIPI-Verisite’s  Chairman and  CEO, respectively,  Bharat Dube, and  Bharat Kapoor,  co-authored an article on the link  between  ad-supported piracy and ad-supported hate site commentary in AVIA’s Asia Video Industry Report 2019;  the article can be viewed via this link

Advertisements Supporting Online Piracy

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IP Pro The Internet

June, 2018

Bharat Dube and Bharat Kapoor of SIPI recently published an article in ‘IP Pro The Internet’ on “badvertising”. They focus on the financial ecosystem, in particular advertisements, that supports online piracy, and suggest that change could be brought through privately ordered arrangements between copyright owners and other stakeholders. The article can be viewed here

Fighting Back Against Online Counterfeiters

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EastWest Bank

March, 2018

SIPI/Veri-site chairman, Bharat Dube, is extensively quoted in EastWest Bank’s article on “How to Fight Back Against Counterfeiters”. The article outlines concrete solutions to tackle counterfeiters such as through local trademark registration, asking local intermediaries to sign NDAs, regular online monitoring, and track and trace solutions. To read more about protecting your business from counterfeiters, read more…

CASBAA-OTT Anti-Piracy Seminar, Singapore 2018

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March, 2018

At a CASBAA-OTT Anti-Piracy Seminar held in Singapore on March 20, SIPI/Veri-site’s Chairman, Bharat Dube, participated in a panel discussion on ‘How Technology Can Contribute in the Fight Against Piracy’. The panel discussed, in particular, the challenges presented by ‘illicit streaming devices’ (ISD’s). To learn more about Casbaa’s efforts in fighting piracy, please visit:

Piracy 3.0: ISDs

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January, 2018

SIPI-Verisite’s founder, Mr. Bharat Dube, and SIPI-Verisite’s CEO, Mr. Bharat Kapoor co-authored an article on the adverse impacts of Illicit Streaming Devices (ISDs) on cable and OTT media distribution businesses for the 2018 CASBAA (Cable and Satellite Broadcasting Association of Asia) book which can be found here

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