AdWords and keywords are standard advertising tools in today’s marketplace. Using sponsored links and careful search engine optimization enables you to improve your search results when customers are looking for your products and services, ensuring that links to your websites appear before competitors.

If AdWords and keyword phrases are a vital part of your company’s digital marketing strategy, you do not want these same tools used by unauthorized sellers to redirect traffic away from your brand to websites infringing on your trademark rights. At SIPI, we identify unauthorized use of your trademarked keyword, include data on the per click price paid for each keyword and assist in removing infringing sponsored links.